When you’re searching for ideas on how to build customer loyalty, the solution can be as easy as investing in some quality promotional products. Having a few select items that can be gifted to your loyal customers, or to help to connect with new ones, is a proven way to develop a relationship and establish yourself in the eyes of the consumer.
As a brand, it’s important to invest in quality merchandise that you will be proud to share with your customers and prospects; items that are appropriate for both your business and theirs. There are many great opportunities for where and how to distribute your gifts, but never imagine that it’s as simple as gifting a t-shirt bearing your logo, and hoping the recipients will become your human billboard! Businesses these days have to be a lot smarter than that.
In this digital age, it’s now more important than ever for companies to offer their customers and prospects something real and tangible that they can keep for months and even years to come. To help you with this, our team of professionals at A-One is on hand to help you with smart planning necessary to create a branded product promotional strategy. We know that the ideal products, distributed in the best way, will positively impact on your customers’ ongoing loyalty to your brand.
The Importance of the Promotional Product
Astute marketers know that gaining loyalty from their customers is vital to growing their business into a recognisable and trusted brand. Loyal customers have the potential to become vocal advocates for your brand, your products, and your services. While your advertising expenditure might be directed towards sharing your capabilities, endorsements from loyal customers are more valuable than whatever you say about yourself. So it makes sense that cultivating that loyalty should form a significant part of your marketing budget.
With 50 years of experience researching promotional products and their effects, Promotional Products Association International has found in a recent study that 83% of customers who received promotional products went on to do business with that brand again, which is a pretty compelling argument in terms of return on investment.
Take Baby Steps
You might think that your idea for a promo product is the bomb. But unless you have enlisted the support of an expert to guide you, most professionals agree that it’s best to test the waters with a few different ideas and see if they stick. The owners of world famous online hub Reddit found great success with their online shop when they started with just a small amount of select items which ended up selling out quickly. Consequently, they suggest that it’s best to try a few ideas before you go printing 1,000 t-shirts straight off the bat.
Start off With Freebies
If you’re a relatively unknown brand, and you have a relationship building strategy in place (we can help you with that!), we suggest that you start with quality, though inexpensive, giveaways. These might be ideal for distribution at trade shows, conferences, or as part of a physical mail campaign.
Ideally, you should have different levels of promotional products depending on where your clients/prospects are in your sales funnel. Gifting ongoing loyal customers with higher value merchandise sends a clear message of how much you value their custom.
For businesses with a brand to which people already gravitate, and which sell branded merchandise, it would be smart to have promotional products with a range of price points, so people with all budgets can have ‘a piece’ of them.
Think Hard About Your Customers
Just as you should do with anything related to your business, you need to put yourself in the shoes of the consumer and see things from their perspective. Try not to choose promotional products that you personally think are great, but rather make sure that they fit with what you sell. Think outside of the box with USB sticks, portable fans, and sunglass cleaning kits – just to name a few.
Go For Quality
Just because you might be giving away promotional products for free at first, don’t think this is an excuse to be cheap about it. It’s important that your promotional products are made to the same standard as your other services and products as they will affect your reputation just as much, so invest in the same quality of items as those you hope to sell.